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February 6, 2008
New Years Resolution: Get Your Internet Together
It's 2008 now...
That means it's getting to be about 10 years since a lot of companies put up their first websites. And the sad truth it, most haven't progressed that far from where they started.
Sorry-looking websites abound while seemingly everyone in the company agrees that the website is ugly and old and embarrassing and all that. But, it stays the same for this reason or that.
It's come to mind a lot lately how much resources and budget have to do with the success of initiatives. And no more is the gap often more apparent between a stated priority and actual priority than when it comes to the internet. Calling up an interactive design shop with $10 or $15K in your budget isn't going to get you far. It's not like everything has to be outrageously expensive, but you don't have to look far into the budget to see things that get a lot of more money than that. And I'll wager many of those things don't see the light of day from where your customers are standing. But your website is often the first component of your brand experience that prospective clients are exposed to.
So, if you are looking at budgets at this time of the year....
Be bold. Ask for an adequate amount of money and expect that there are aspects that you won't be able to anticipate. And if the money doesn't come, it's pretty good proof that no one cares that much. Companies throw money at things they want to fix. If there's no money, it's a pretty low priority, regardless of what anyone says about it.
So, it's 2008! Why not make this the year that the website doesn't suck anymore.
After all, why live life knowing that you have an ugly website?
Make that change!
Posted by Derek Leverington at February 6, 2008 11:48 PM
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