Ever email a company and wait...
and wait...
and wait...
and wait...
and WAIT!!!???
I don't know how many time I've made a followup call in to the call centre after not getting a response to an email as quickly I as I think I should be able to expect one.
I don't know if this is the norm or not, but I just emailed MOTU (www.motu.com) - a maker of audio hardware and software and had a response back in less than five minutes!!! More like two minutes!!!!
I was completely blown away!
Brand managers, this kind of thing matters a helluva lot more than getting just the right pantone or font in your ad campaigns. Or making me laugh for that matter with your funny ad...
Brand live and die by how these types of customer interactions go. I think this is the first time I've had my expectations actually exceeded in this type of interaction.
Didn't hurt that the response was helpful either.
So, hats off - this is how it should be done.
(Still can't get over how fast that was.... less than five minutes!!!)
Just goes to show - sometime the best advertising is good customer service.
