Some marketers get on new marketing opps, some just don't

I loved that Burger King is looking at developing it own video game:

Via www.kotaku.com

It's been amazing to me as I've watched companies like Burger King out there making creating opportunties that more companies aren't more eager to look at new innovative ways to reach their audiences. Most are content to sit around and let the first mover advantage go to someone else.

I'm not sure if CP+B is behind this initiative too, but the growth in the equity in the BK brand in the last 3 or 4 years has been unbelievable. BK has been the best example out there in my opinion for a company creating new touchpoints with their audience using technology.

I'm going to land a copy of the BK game for my XBOX for sure.

And undoubtedly buy way more burgers...