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April 28, 2006
IABC Gold Quill Notches
Brown and Saskatchewan Centennial 2005 were just recognized in the "Marketing Communications" and "Electronic and Digital Communication—Skills" for the website.
Yours truly was the lead at the agency for the web project.
http://www.iabc.com/awards/gq/2006gqwinners.htm
I guess that makes me an international award-winning interactive producer.
Posted by Derek Leverington at 3:27 PM | Comments (0)
April 18, 2006
Pro Tools M-Powered 7.1 NOT Running on Intel Macs
Well, after getting all excited and running out and getting a new Apple MacBook to run ProTools M-Powered 7 and having the whole OS bail on me about eight times, I finally figured out that it's not working on the new hardware yet. Should have read a little closer on what was included in the 7.1 update.
http://www.digidesign.com/news/details.cfm?story_id=4365
That would have been nice to know before I dropped almost three grand today.
Oh well, apparently I only have to wait till May 2006 for the update.
Thankfully, M-Audio has it together and had the drivers for my Firewire 410.
Posted by Derek Leverington at 12:45 AM | Comments (0)
April 17, 2006
Some marketers get on new marketing opps, some just don't
I loved that Burger King is looking at developing it own video game:
Via www.kotaku.com
It's been amazing to me as I've watched companies like Burger King out there making creating opportunties that more companies aren't more eager to look at new innovative ways to reach their audiences. Most are content to sit around and let the first mover advantage go to someone else.
I'm not sure if CP+B is behind this initiative too, but the growth in the equity in the BK brand in the last 3 or 4 years has been unbelievable. BK has been the best example out there in my opinion for a company creating new touchpoints with their audience using technology.
I'm going to land a copy of the BK game for my XBOX for sure.
And undoubtedly buy way more burgers...
Posted by Derek Leverington at 12:22 PM | Comments (0)
April 14, 2006
Starbucks meets Hooked On Phonics - New Sleeves Suck
Okay, I don't know what the deal with is the spelling bee sleeves on the Starbucks cups.
I don't care for the colour or the silly self-improvment trivia. Bring me back the oh so naturel unbleached corrugated sleeves - you're wrecking the iconic design of the quintessential paper cup.
And on the top of self-improvement, I must defer to my mentor - Tyler Durden:
"Self improvement is masturbation. Now self destruction... "
-Tyler Durden
I want a luxury experience not hooked on phonics... I think someone totally misread what the brand represents to the consumer on this one.
This photo courtesy of bad lighting and not enough megapixels on my Motorola ROKR.
Posted by Derek Leverington at 2:35 PM | Comments (1)
April 4, 2006
Strumpette's Identity Confirmed with Evidence Herein - Brian Connolly of Furthermore Inc.
So as per my gut and my posted yesterday where I theorized that Strumpette was a dude "Strumpette - PR Blogger Meets Dude Looks Like a Lady" I had to do a little digging this morning.
So far, all signs point to Brian Connolly as the "dude" or he at least has some connection with Amanda Chapel.
Here's the process:
The post from an alleged Amanda Chapel on my blog left an IP address of 24.136.10.126.
So, we got IP - looks like an fixed IP address from a home cable modem service out of Chicago.
A little mapping app...not exact but approximate but it's pointing the same direction - close to the location shown in the WHOIS record for the domains below.
So, we got what appears to be a fixed IP address from a residential location, is there any history with the IP we can associate with anyone?
Yup...
And if that weren't enough, the Strumpette site is using the Furthermore DNS!!! Now that's just making it no sport at all ...
Dude looks like a lady!!!!
Posted by Derek Leverington at 9:28 AM | Comments (6)
April 3, 2006
Strumpette - PR Blogger Meets Dude Looks Like a Lady
Cruised into a bar on the shore
Her picture graced the grime on the door
She a long lost love at first bite
Baby maybe you're wrong, but you know it's all right
That's right
Dude looks like a lady!
I'm no hoar or a PR blogger and I'm no Steven Tyler, but I'd know one if I saw them and I'll bet they usually show up one at a time - not together.
Ya, a little kerfuffle over the weekend with the launch of the Strumpette blog getting a few of the establishment wound up.
I think this is a wee bit of a stunt and it sounds like the brainchild of a man more than something a successful woman would do, but either way I think it's great stuff. Professional life is often boring so I'm loving the spice.
Little bit of a display problem in MSIE 6.0 I noticed with the comments getting truncated on the left and right hand side - check this page as an example.
http://strumpette.com/archives/66-Place-Your-Bets,-Ghoulish-Office-Pool-Spreads.html#comments
Other than that, my theory this is some guy doing this but it's interesting to see that the interest (in the form of comments) is pretty much exclusively from men. I guess that's usually how it works though.
So never judge a book by it's cover
Or who you're going to love by your lover
Love put me wise to her love in disguise
She had the body of a venus
Lord imagine my surprise
Posted by Derek Leverington at 4:53 PM | Comments (1)