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March 3, 2006
Why not bulk anti-perspirant?
North americans buy the oddest things in bulk i.e. potato chips, candy, ketchup and all manner of things that it really doesn't matter that much if they run out of.
But who wants to run out of anti-perspirant? And there's not many thing you can be certain that you are going to continue to use for your whole life.
So only have one stick around makes no sense to me anymore.
So, rebel that I am, the other day I went out and bought 3 sticks of anti-perspirant at Shoppers Drug Mart. Cost me about $10 which is lot of money really for what I suspect is something pretty cheap to make. So Gillette, rather than spending millions on how to make fancier razors and charge an extra two bucks for refills, how about you just figure out a nice easy way for me not to ever run of anti-perspirant and pay a little less for it.
Posted by Derek Leverington at March 3, 2006 11:34 PM
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