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March 17, 2006
Ries on GM's Brand Soup
I really wish someone at GM would read this article from Al Ries and listen and do something about it.
http://www.adage.com/news.cms?newsId=48213
I grew up in GM vehicles and so its hard to watch the company suffer because of this kind of brand mismanagement that continues to go on unchecked. And it totally baffles me that no one is following this kind of advice.
Oh well, when it does finally does go south for real, it'll be the kind of iconic, Titanic textbook example of how not to manage a suite of brands.
Posted by Derek Leverington at March 17, 2006 8:24 AM
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