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February 8, 2006
Gillette Fusion - Marketing Slant
Great job on the esthetic of the designs of these razors to keep it looking like the product is advancing - but I think this category is well into the area of diminishing returns in terms of product performance vs. R & D investment. I really don't know how long Gilette is going to be able to get us all excited about the next "big innovation". It's like they are trying to find a more refined solution to a problem that isn't really a problem.
I think it's time to look for a more meaningful or pressing problem to solve ... I don't know ... how about something that makes it easier for me to floss daily, take my vitamins, eat less trans-fatty acids, etc.
If nothing else, let's get these Gillete product development people working on the lids on the Starbucks cups.
Posted by Derek Leverington at February 8, 2006 9:07 PM
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