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October 24, 2005
The Future of Men - first thoughts . . .
Just started into a new book last night called the Future of Men. It's written by Marian Salzman, Ira Matathia & Ann O'Reilly.
From what I gather the book focusses on the changing face of masculinity in today's day and age with a takeaway on the impact for marketers.
It confirms what I've been sensing, and that is that men are in transition right now. The women's liberation movement has made a significant impact on our culture but there really hasn't been much significant redefinition of the male persona - and it seems to me that some type of change as a response is necessary.
I'm more conscious of the fact that change in the in the air than I am what the nature of the change is. Anyhow, an interesting topic and I'm anxious to dig further into it.
Posted by Derek Leverington at October 24, 2005 7:50 AM
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