Interesting article from Agenda Inc on luxury toilet paper.
Before you're tempted to dismiss this as some long shot marketing scheme or potty talk, understand this: self-indulgent luxuries are not beyond any of us, no matter how humble the product category.
I say this whole notion has some merit. If people will pay premium price for Evian water and Starbucks coffee, they'll spend money on fancy toilet paper.
Frankly, I think this whole product category needs a more sophisticated solution in this day and age but I'm going to watch this whole thing with interest.
What I'm curious about how far along our society can go on its path to luxurious living. More and more luxury item seem to be available to everyone, not just the "wealthy". At one point will people say "what I have is already nice enough?" Who knows? I could handle a little more luxury and knowing human weakness for lavishing every possible luxury we can afford, I wouldn't be surprised to see a lot of more of this kind of thing.
Ultimately, all of us like to have the best that money can buy. Can't afford a 5 million dollar Beverly Hills mansions or a quarter-million dollar Ferrari? Well, there's always a hot cup of Starbucks coffee and a roll of Gucci toilet paper to make you feel like a player for under ten bucks.
Leave a comment