Ford has backed out of its deal with Eminem.
http://worldnetdaily.com/news/article.asp?ARTICLE_ID=45577
That's not shocking.
What is shocking is that a brand manager somewhere thought it was good idea in the first place.
I appreciate a lot of Eminem's music, but he's just not right for Ford. Ford is apple pie establishment and Eminem is the complete opposite of that - he's a walking human middle finger. It's a complete disconnect.
I think when you're going from Gretzky to Eminem, something isn't adding up. And this is just not a smart move for a manufacturing with declining market share.
My grandpa has driven a Ford for as long as I can remember. I know for a fact he's not into Eminem. He likes "fiddle music". It's always fascinating to me how these things happen in the first place.
Brand managers need to be more discerning in these kinds of decisions. Thank goodness somehow had the sense to back out now.
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