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August 31, 2005
CBC Employees Podcasting
And I'm not talking about just CBC Radio 3, which has adopted podcasts whole-heartedly, I'm talking about striking CBC employees who have decided that in some form or another the show must go on. Employees in various regions (although I must admit I haven't listened to all of the podcasts) are doing elements of shows that they would normally do on the air. Except, not on the air.
Being objective, some may say that this is a PR move by employees. That's not beyond the realm of possibility. What I find more compelling is that all of a sudden we have a timeshifted alternative to radio. Perhaps a better alternative to radio.
From what I've read, I think many of those who are downloading the podcasts expect to be consuming more of their media using podcasts because of the good experience they have had.
The internet as a delivery channel is still way under-utilized, so much more content could be delivered this way that still isn't. So I find these kinds of stories where a few baby steps are made towards using the internet more extensively quite interesting.
I can say that I'm certainly listening to far less radio since I've gotten my mp3 player for a number of reasons. I can only expect that more and more people will follow suit as they experiment with it.
Posted by Derek Leverington at August 31, 2005 1:43 AM
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