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June 6, 2005
The Best Coffee?
It happened again this morning.
The Starbucks is steady. At Tim Hortons, the cars are lined up on to the street for the drive through. Presumably a few folks inside too.
Starbucks: ever the darling of the branding folk who talk about its niche appeal and well contemplated customer experience. Tim Hortons: arguably a good cup of coffee but not more fancy, shmancy that it needs to be.
Who makes the best cup of coffee? Who cares. At the end of the day (and we all know this), it's not about coffee. It's about the kind of person you see yourself as that decides what line-up you'll be standing in.
Posted by Derek Leverington at June 6, 2005 9:53 AM
Comments
Just thought I'd let you know that someone is reading your notes. Pretty interesting stuff!
Posted by: Scott McMillan at June 7, 2005 9:05 AM
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