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June 25, 2005
Bad Websites Will Always Be
I was reading an article the other day about the importance of a professional website.
Nothing particularly revelatory about that statement, you might say.
However, the point of the article was that the web is going to increasingly become a customer's initial exposure to your firm. So, the suggestion was to make the most of it. I can buy that.
So, is there going to be a stampede of phone calls to the top web designers and will the world all have esthetically sophisticated technical world wonders for websites?
Nope.
Maybe if I hadn't seen my share of ugly logos, business cards, brochures, photos, etc. I might believe that all of sudden that every business will one day wake up and realize that their website should top notch and do something about it.
The reality of the matter is that it's not going to happen.
The reality is that web is no different that any other form of collateral when it comes to how it is prioritized, and historically the standards are often low for anyone who doesn't have a big budget.
Alas, there will always be the haves and have-nots when it comes to quality brand collateral. It's always been that way and websites will be no different.
You may only get one chance to make a first impression, but first impressions have been going wrong for a lot longer than there have been websites.
Posted by Derek Leverington at June 25, 2005 3:14 PM
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