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May 13, 2005
Xbox 360 - this is bigger than geeks
Just watching the CTV/MTV special on the new XBOX 360.
From a gamer's perspective, it looks very exciting. Frankly, this is a given.
I think what you also have to also consider is the impact of this machine as an unparallelled point of integration as social software as well as music, video and gaming entertainment hub all inside a standardized hardware environment connected via a highspeed network.
That's a very powerful concept and it's going to be a very big deal.
With all that XBOX 360 represents as an entertainment hub, product placements in the games and a prescence in the XBOX online marketplace are going to become very important for marketers in some brand segments. It'll be very interesting to see in what form the brand placement opportunities will present themselves.
And I really, really want one . . .
Posted by Derek Leverington at May 13, 2005 1:47 AM
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