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May 10, 2005
The internet revolution is happening - Part I
I keep talking about this to people that I end up chatting with, and that is this notion that the internet revolution is happening before our eyes.
This may sound like bubble thinking but what I think we are seeing in simple terms is people catching up to the technology. While technology can develop rapidly, changes in human behaviour is much more gradual and takes time. That said, slowly but surely, our behaviour is changing and the symptoms of those changes in behaviour, coupled with access to supporting technologies, are starting to show up in our media consumption. It's starting to have an impact in dollars and sense terms to media providers.
I read this article on the New York Post Online Edition.
I think the columnist's comments are exaggerated in places but I don't think he is far off. Our habits are changing and existing business models particularly pertaining to our media and entertainment consumption need to get in tune with consumers and get on board.
Posted by Derek Leverington at May 10, 2005 10:46 PM
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