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April 27, 2005
Olympic Logo - Reinventing the Wheel
Evidently, not everyone loves the new 2010 Vancouver Olympics logo.
No real surprise there, it's hard to get agreement on these things. Unfortunately, the Inuit, from whose culture the symbol is borrowed from, are among those who have issues with it.
I'll not offer an opinion on the logo specifically, but I will say this: I think a little too much creative licence gets offered to the hosting countries. I think there should be more continuity between the series of Olympic logos for my taste.
Maintain the prominence of the rings, put more parameters around the creative development of the wordmark and the host logo (if a host logo is really needed at all) and and maintain the integrity of the visual identity as a brand asset.
Posted by Derek Leverington at April 27, 2005 9:57 PM
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