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April 20, 2005
Minor But Often Overlooked Website Branding Opportunity
This is a great little branding opportunity often overlooked for websites - the favicon.ico.
An .ico file is a file with multiple images inside that a browser or OS can display in various ways as an iconic association with a file or website. If you see an icon in the address bar to the left of the website address, that's what I'm referring to.
The images inside the file vary in pixel size, bit depth and colour depth for various uses.
The one I've used and have come to appreciate, mostly because of its integration with Photoshop is IconFactory.
If you have a website and haven't done a favicon, consider getting one added to your site. It's a subtle but noticable differentatior for your site and will help to get your website noticed once it's bookmarked. Every little bit helps.
Some sites with recognizable favicons:
Posted by Derek Leverington at April 20, 2005 9:58 PM